Purdue Breakfast Club
MARKETING, SOCIAL MEDIA GRAPHIC
PURDUE ALUMNI ASSOCIATION
2014
PURDUE ALUMNI ASSOCIATION
2014
Promotional graphic for the Purdue Alumni Association. The concept comes from "Breakfast Club", a Purdue tradition of dressing up in costumes and hitting the campus bars early on a Saturday morning before a football game. The intent was to invoke nostalgia and encourage alumni to join the Association. The illustration ran in October 2014 as a hero image on the Association's main web page, a header in an email blast and a shared image on Facebook.
The illustration was met with 546 likes on Facebook and at least 11 new memberships, including 2 lifetime memberships.
![](https://cdn.myportfolio.com/533073c8ac18df35e9ece710b0a62714/753b33d6-1313-4d9a-a2ec-fea57846d811_rw_1920.jpg?h=0869d9b603f40f00922111bf270f20f5)
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