Shiner Tall 'Tails
Shiner Beers was in need of strategy and creative direction for a new hard seltzer that would stand independent in the sea of sameness that is the hard seltzer market. Shiner is as Texan as rodeos and armadillos so it was imperative our solution stay true to its Lone Star state roots. Our research brought us to creating a series of cocktail-inspired flavors, chosen for their ties to incredible (and totally true!) Texas legends, such as the ghost of Margarita, the Watermelon Maiden. I was responsible for designing the visual identity for Tall 'Tails, including all illustrations, logo, icon, and packaging designs.