Promotional graphic for the Purdue Alumni Association. The concept comes from "Breakfast Club", a Purdue tradition of dressing up in costumes and hitting the campus bars early on a Saturday morning before a football game. The intent was to invoke nostalgia and encourage alumni to join the Association. The illustration ran in October 2014 as a hero image on the Association's main web page, a header in an email blast and a shared image on Facebook.
The illustration was met with 546 likes on Facebook and at least 11 new memberships, including 2 lifetime memberships.